Branding – Kraemer Agency

Brand Architecture.

We design compelling brand identities, websites, interior and architecture.

A brand is the making of an entire language for telling the outside world what you are and what you do.

Powerful ideas do not come out of the blue. Our ultimate objectives are always the same, to align brand values, teams, communication, context and business model. We are equally at home helping a brand define its point of view, positioning a new development, designing product packaging or creating content that makes your audience feel, think and act. Whatever the challenge, we deliver sharp, intelligent, editorially driven work that helps brands amplify their message to discerning customers around the world.

Markets

Architecture
Arts & Culture
Education
Food & Dining
Health & Wellness
Premium Products
Professional Services
Banking & financial institutions
Governments

Brand Architecture

Brand identity
Brand marketing
Brand strategy
Brand modelling
Brand prototyping
Brand management
Brand governance
Brand purpose
Change management

Nord

Barco

Nike

Gijsbrecht

Olivial

Identity

Crafting brand strategies with real-life applicability using robust proprietary tools allows us to translate original ideas into uniquely impactful brand strategies defining the future of brands across all dimensions. Our strategists craft brand experiences, create memorable product and company names and engage on brand architecture systems to help businesses go to market efficiently.

Experience mapping

We don’t look at just one aspect of a brand. We look and consider the whole experience. How a brand looks, speaks, behaves, feels, communicates… all that defines a brand.

Seven areas of expertise for finding out where you stand

– Transformation processes
– Experience strategy
– Brand architecture
– Portfolio & product strategies
– Brand strategy
– Employer Branding
– Communication strategies

Seven areas of expertise for defining how to get to the next level

– Transformation processes
– Experience strategy
– Brand architecture
– Portfolio & product strategies
– Brand strategy
– Employer Branding
– Communication strategies

Five areas of expertise for successfully operate on the next level

– Change Management
– Implementation Strategy
– Internal Branding
– Brand Management
– Culture Design

From napkin sketch to a real design. You’ve a great new idea but nobody to start building it with? We’re your team!