The essence of Radiant can be summed up in three key words: quality, perfection and innovation. They continually strive for excellence with a uniquely inventive spirit. The main theme of our strategy reflects the brand innate drive to create new experiences. A clear confident logotype is supported by a flexible look and feel, with a strong personality and a particular focus on colour. To express a spirit of vibrant mood we created a custom “halo” with dynamic patterns. Kraemer Agency embodies a spirit of innovation, by adopting a new approach to visual identity, integrating technology and graphic design to play a key role.

Client
Radiant

Skills
Illustrator  |  Photoshop  |  WordPress

Tools
Slack  |  Miro  |  Figma  |  Confluence  |  Jira

Items
Brand identity  |  Brand strategy  |  Scenography  |  Converting  |  Rendering  |  Signage & Visuals
Concept design  |  Print  |  Context analysis  |  Brand & portfolio analysis  |  Web design